About

Kevin Ertell

Kevin Ertell is Vice President of Ecommerce at Sur La Table. Ertell has worked exclusively in retail for more than 25 years, and for the has focused his expertise on e-commerce since 1997. He was Senior Vice President and Managing Director of TowerRecords.com and subsequently served as Senior Vice-President of E-Business with Borders, where he re-launched Borders.com as an e-commerce site and led the team that built Borders Rewards. More recently he was Vice President of Retail Strategy at ForeSee Results, where he collaborated with the product, delivery, client services and marketing teams to maximize the company’s value to more than 100 top retailers and Chief Marketing Officer at OnlineShoes.com, where he oversaw all marketing efforts and managed the storefront of the site.

A well-known and respected figure in the online retail industry, Ertell is regularly called upon to share his knowledge. He has been a featured speaker at numerous e-retail conferences, including Shop.org, eTail and Internet Retailer, in addition to having been featured and quoted in The Wall Street Journal, The New York Times, USA Today, Publishers Weekly and The Detroit Free Press, among other prestigious publications. He is a member of both Shop.org’s Board of Directors and Policy Advisory Group.

Retail: Shaken Not Stirred by Kevin Ertell


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