Before I started writing that was my main question, and I obviously ultimately answered in the affirmative.
Here’s why I’m writing:
1. I took a new position as Vice President of Retail Strategy at ForeSee Results, and I felt writing a blog would be a good way to formulate and disperse my thoughts on retail strategy, retail trends and other issues retailers face on a daily basis.
2. As I looked for blogs that discussed retail strategy from the management/executive perspective, I was surprised by the relative dearth of blogs on the topic.
3. I hope the conversations here will help me stay tightly connected to the retail world and will help us all connect with each other on the challenges we face day in and day out.
Why Retail: Shaken, Not Stirred? Because I hope to shake things up a little, and if this blog discussion could be half as good as some of the conversations we’ve had over drinks in bars at various conferences, I will consider it wildly successful. 🙂
While I’ll discuss customer satisfaction and other related metrics at times, I will not do so because I work for Foresee Results (and certainly promise not to make sales pitches) but because I passionately believe successful strategies strongly consider customer value and customer input and are built on learnings from solid, statistically significant data. In fact, my passion for building quality retail services for customers based on direct customer input and my general data geekiness are some of the primary reasons I decided to join Foresee Results.
Topics I’m planning to cover in the coming weeks include:
- Retail innovations
- Usability mindset
- Tools to make your customers your best marketers
- Business math and KPIs
- How to communicate metrics throughout the organization
- How to communicate new ideas to upper management
- Hot retail trends
- The value of Voice of Customer
- Twitter – does it have value for retail?
- Facebook – what is the value for retail?
- Cross-channel strategies
- Cross-channel organizational design
- Business book reviews
I’m looking forward to some robust discussions.
How do you like my suggested topics? What else would you like to see discussed?