Comments on: The World’s Greatest Marketer

By: Customer Affiliate Marketing « Random Bits of Useful Information

Customer Affiliate Marketing « Random Bits of Useful Information — Fri, 07 May 2010 03:50:40 +0000

[...] Read more here [...]

By: David Fishman

David Fishman — Tue, 26 Jan 2010 21:24:22 +0000

Just read your post on “The Worlds Greatest Marketer.” The customer satisfaction cycle and the power of a referral network are symbiotic. Don’t understand why more e-commerce have not emphasized more? There is a huge opportunity here for technology improvements that can help facilitate!

By: The Missing Links in the Customer Engagement Cycle | Retail: Shaken Not Stirred

Tue, 26 Jan 2010 18:42:41 +0000

[...] or Recommendations are truly wonderful. As I wrote previously, the World’s Greatest Marketers are our best and most vocal customers. They are more credible than we’ll ever be, and the [...]

By: My Favorite Sites of the Year | Retail: Shaken Not Stirred

My Favorite Sites of the Year | Retail: Shaken Not Stirred — Thu, 07 Jan 2010 01:03:12 +0000

[...] the height of their adventures, literally, like at the top of a mountain. What a brilliant way to make your customers your greatest marketers. As a final point of support for this award, when I asked people around the office for their [...]

By: Mark Evans

Mark Evans — Thu, 25 Jun 2009 18:48:18 +0000

Good topic – really one of the critical marketing issues in the digital age. Point one (great products, satisfied customers!) is especially important given that poor experiences and bad news travels so much faster and farther – that’s the reality.
Twitter provides a great opportunity to track the greater conversation about your company or product. If we see a negative comment or question about our products, we jump in with our twitter account and help them out (or apologize and see what we can do to make amends.)
Occasionally going overboard in righting a wrong can create a story that gets some traction – I’ve recently seen tweets from impressed customers of US Airways.
My final point: emphasize that you will not keep or reuse email addresses! This is the one thing that makes me pause when I see the “forward to friend” features!
Great start to the blog, Kevin!
Mark Evans
Above the Treeline