http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/07/seeing-with-someone-elses-eyes.html Kevin Ertell serves up a cocktail of e-retail and cross-channel strategies, tactics, observations, and ideas. Tue, 07 Feb 2012 18:29:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/07/seeing-with-someone-elses-eyes.html/comment-page-1#comment-2727 Your moment of Venn | Retail: Shaken Not Stirred by Kevin Ertell Wed, 15 Sep 2010 16:50:33 +0000 http://66.147.244.180/~kevinert/retail-shaken-not-stirred/?p=25#comment-2727 [...] between the two, but my experience tells me there is often a significant gap. This is because those of us who work on sites day in and day out are about the worst possible people to understand .... We simply know our sites and our business way better than our customers ever will, and our [...] [...] between the two, but my experience tells me there is often a significant gap. This is because those of us who work on sites day in and day out are about the worst possible people to understand …. We simply know our sites and our business way better than our customers ever will, and our [...]

]]> http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/07/seeing-with-someone-elses-eyes.html/comment-page-1#comment-2481 2 concepts for better usability | Retail: Shaken Not Stirred Thu, 08 Apr 2010 15:34:33 +0000 http://66.147.244.180/~kevinert/retail-shaken-not-stirred/?p=25#comment-2481 [...] for those of us who work on sites day in and day out to see our customers’ perspectives. Elitism is the source of poor usability. We all too often consider ourselves to be proxies for our customers. It’s easy to do, and [...] [...] for those of us who work on sites day in and day out to see our customers’ perspectives. Elitism is the source of poor usability. We all too often consider ourselves to be proxies for our customers. It’s easy to do, and [...]

]]> http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/07/seeing-with-someone-elses-eyes.html/comment-page-1#comment-826 Defending the status quo kills companies | Retail: Shaken Not Stirred Thu, 07 Jan 2010 01:00:19 +0000 http://66.147.244.180/~kevinert/retail-shaken-not-stirred/?p=25#comment-826 [...] than see their industry from their customers’ perspective, the industry fell pray to the elitism I’ve discussed previously. So a computer company took their business from them. Apple’s iPod and iTunes took the music [...] [...] than see their industry from their customers’ perspective, the industry fell pray to the elitism I’ve discussed previously. So a computer company took their business from them. Apple’s iPod and iTunes took the music [...]

]]> http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/07/seeing-with-someone-elses-eyes.html/comment-page-1#comment-825 The Tree Stump Theory | Retail: Shaken Not Stirred Thu, 07 Jan 2010 00:59:37 +0000 http://66.147.244.180/~kevinert/retail-shaken-not-stirred/?p=25#comment-825 [...] stumps makes them difficult to self-identify. If you’re dealing with web usability, try the steps prescribed in this post. If you’re concerned about tree stumps in strategies, policies or general decisions, seek [...] [...] stumps makes them difficult to self-identify. If you’re dealing with web usability, try the steps prescribed in this post. If you’re concerned about tree stumps in strategies, policies or general decisions, seek [...]

]]> http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/07/seeing-with-someone-elses-eyes.html/comment-page-1#comment-818 Conversion tip: Don’t let bad error messages cost you sales | Retail: Shaken Not Stirred Thu, 07 Jan 2010 00:56:15 +0000 http://66.147.244.180/~kevinert/retail-shaken-not-stirred/?p=25#comment-818 [...] likely not as intuitive as we think they are. Referencing back to one of my previous posts, “Is elitism the source of poor usability,” we have to remember that our customers probably aren’t as tech savvy as we are, and [...] [...] likely not as intuitive as we think they are. Referencing back to one of my previous posts, “Is elitism the source of poor usability,” we have to remember that our customers probably aren’t as tech savvy as we are, and [...]

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