Comments on: The Case for an E-Commerce IT Org Change

By: anonymous

anonymous — Sun, 18 Apr 2010 18:19:36 +0000

right on the mark with the its structure. however, marketing and merchandising I have to agree with Matt. I’d like to hear from anyone who works in a company that has successfully integrated the online marketing and merchandising functions into brick/mortar structure. And by successfully, I mean that ecom sales continued to grow at a similar pace to before the integration.

By: You ARE a technology company | Retail: Shaken Not Stirred

You ARE a technology company | Retail: Shaken Not Stirred — Wed, 03 Feb 2010 16:47:04 +0000

[...] will likely need to make organizational structure changes to support a consumer technology focus. I previously made a case for changes in E-commerce IT organization that goes into more detail, but suffice to say the technology strategy and the business strategy [...]

By: Kevin Ertell

Kevin Ertell — Thu, 27 Aug 2009 19:00:59 +0000

Thanks for your comment, Manish. Good points about speed and innovation. I feel the need for speed!

By: Kevin Ertell

Kevin Ertell — Thu, 27 Aug 2009 18:58:34 +0000

Thanks for the very thoughtful comments, Matt. I appreciate your perspective from someone who’s been there. I definitely see your points about marketing and merchandising, and it’s a worth discussion point. I think the right answer could be different for each organization and it may depend on the maturity of their operations. In the current economy, we’re seeing more and more multi-channel retailers using online marketing to drive traffic to their brands regardless of channel as a cost-saving alternative to traditional channel. The result, though, is more traditional marketers are seeing the value of online marketing for the brand overall. I wonder how many will go back to the old methods when budget constraints are loosened.

By: Kevin Ertell

Kevin Ertell — Thu, 27 Aug 2009 18:42:05 +0000

Thanks for your comment, Cathy. It’s good to know that a good site experience can help make you a loyal customer. Which sites have you found have those types of intuitiveness?