Comments on: Sitting in the “Marketing Hot Seat”

By: heaveeck

heaveeck — Sat, 26 Dec 2009 03:15:17 +0000

I want to quote your post in my blog. It can?
And you et an account on Twitter?

By: Custom T-Shirts

Custom T-Shirts — Fri, 23 Oct 2009 10:24:37 +0000

Thank you. I like your content. Very nice

By: Kevin Ertell

Kevin Ertell — Fri, 16 Oct 2009 21:58:18 +0000

Thanks for your excellent comments, Maris! I love your addition, and I think you make some great points about leveraging partner networks. Your point about understanding the competition is also certainly solid advice. Thanks again!

By: Maris Daugherty

Maris Daugherty — Fri, 16 Oct 2009 01:22:33 +0000

Kevin, I lke your plan and might adjust it a bit but I would add two things:
1) leverage your existing assets and 2) look externally to understand your competition. These are both relatively low cost/no cost additions to the plan.
Your existing assets might include leveraging your partners marketing or tagging everything you produce with a push to the web. Using your employees to push out a “Friends and Family” promotion. Another might be reviewing your partner network for large contact data bases that makes sense for you to test. In times of tight budget, partnership opportunities are low hanging fruit that should be tested.
A competitive audit will help you understand where you may need to place emphasis on differentiation or areas/categories you may want to build your capabilities in. I think many companies forget to do this on a regular basis.
Maris

By: Kevin Ertell

Kevin Ertell — Thu, 15 Oct 2009 19:22:23 +0000

Thanks for your comments, Xavier. I definitely don’t think buying Ad Words is a bad thing; I just wouldn’t want to waste the traffic on a bad site experience. So, I would get the site right first to maximize my investment.