http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/11/wanna-better-understand-metrics-watch-more-poker-and-less-baseball.html Kevin Ertell serves up a cocktail of e-retail and cross-channel strategies, tactics, observations, and ideas. Wed, 10 Mar 2010 22:35:46 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/11/wanna-better-understand-metrics-watch-more-poker-and-less-baseball.html/comment-page-1#comment-2394 Kevin Ertell Fri, 05 Feb 2010 14:26:34 +0000 http://66.147.244.180/~kevinert/retail-shaken-not-stirred/?p=8#comment-2394 Hi Scott. There's a link at the end of the third to last paragraph in the post. If that's not working for you, please email me at kevin.ertell@yahoo.com and I'll send it to you via email. Hi Scott. There’s a link at the end of the third to last paragraph in the post. If that’s not working for you, please email me at kevin.ertell@yahoo.com and I’ll send it to you via email.

]]> http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/11/wanna-better-understand-metrics-watch-more-poker-and-less-baseball.html/comment-page-1#comment-2392 Scott Edwards Thu, 04 Feb 2010 22:18:57 +0000 http://66.147.244.180/~kevinert/retail-shaken-not-stirred/?p=8#comment-2392 Can't seem to find the link to the calculator by ForeSee you mention above. Is it gone? Can’t seem to find the link to the calculator by ForeSee you mention above. Is it gone?

]]> http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/11/wanna-better-understand-metrics-watch-more-poker-and-less-baseball.html/comment-page-1#comment-17 Kevin Ertell Tue, 10 Nov 2009 22:13:51 +0000 http://66.147.244.180/~kevinert/retail-shaken-not-stirred/?p=8#comment-17 Thanks for your comments, Tim. I've always been a big fan of metaphors and analogies as a way to explain complicated topics. And marketing and e-commerce data analysis is certainly a complicated topic. Sometimes more complicated than it needs to be. And it is fun to talk about baseball and poker. :-) Thanks for your comments, Tim. I’ve always been a big fan of metaphors and analogies as a way to explain complicated topics. And marketing and e-commerce data analysis is certainly a complicated topic. Sometimes more complicated than it needs to be. And it is fun to talk about baseball and poker.

]]> http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/11/wanna-better-understand-metrics-watch-more-poker-and-less-baseball.html/comment-page-1#comment-16 Tim Wilson Tue, 10 Nov 2009 14:52:30 +0000 http://66.147.244.180/~kevinert/retail-shaken-not-stirred/?p=8#comment-16 Well put! You hit on a couple of the issues that often drive me around the bend when it comes to using data effectively. Your post did get me thinking about poker vs. baseball as data-rich environments. I actually think baseball is more "like" marketing in that there are a gazillion variables in play, everyone would love to have a single magic bullet, and the reality is that the data is "easy to measure but much harder to effectively use." In poker, aside from the "style" of the players, the math is a lot simpler isn't it -- I don't watch much of it, but it seems like the calculation of "win probability" at any point in the hand is a straightforward calculation. Your point in the post is more about the way the data gets discussed, and you're spot on there. But, I do see baseball as a better (and way more fun) analog to marketing data-wise. Well put! You hit on a couple of the issues that often drive me around the bend when it comes to using data effectively.
Your post did get me thinking about poker vs. baseball as data-rich environments. I actually think baseball is more “like” marketing in that there are a gazillion variables in play, everyone would love to have a single magic bullet, and the reality is that the data is “easy to measure but much harder to effectively use.” In poker, aside from the “style” of the players, the math is a lot simpler isn’t it — I don’t watch much of it, but it seems like the calculation of “win probability” at any point in the hand is a straightforward calculation.
Your point in the post is more about the way the data gets discussed, and you’re spot on there. But, I do see baseball as a better (and way more fun) analog to marketing data-wise.

]]> http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2009/11/wanna-better-understand-metrics-watch-more-poker-and-less-baseball.html/comment-page-1#comment-15 Kevin Ertell Thu, 05 Nov 2009 05:01:00 +0000 http://66.147.244.180/~kevinert/retail-shaken-not-stirred/?p=8#comment-15 Thanks for your comments, Jason. I agree perspective can influence one's reading and reciting of numbers. It's just one more reason to think critically about any numbers presented to ensure they're accurately depicting a particular situation. Thanks for your comments, Jason. I agree perspective can influence one’s reading and reciting of numbers. It’s just one more reason to think critically about any numbers presented to ensure they’re accurately depicting a particular situation.

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