Comments on: Beyond the Buy Button: The Huge Additional Value of Retail Websites

By: Kevin Ertell

Kevin Ertell — Thu, 22 Jul 2010 15:18:57 +0000

Thanks a lot John. I somehow missed your comment when you left it and only just now saw it. I’ve fixed the link in the post, and I really appreciate you notifying me and dropping in the correct link.

By: John Eckman

John Eckman — Fri, 19 Mar 2010 18:55:36 +0000

Kevin – the link to “Customer Engagement Cycle” in the first bullet point is off – has “/retail-shaken-not-stirred/2010/” in it twice.

Just FYI and for others as it took me a minute to locate:
http://www.retailshakennotstirred.com/retail-shaken-not-stirred/2010/01/the-missing-link-in-the-customer-engagement-cycle.html

By: Stephen Cobb

Stephen Cobb — Wed, 10 Mar 2010 22:35:46 +0000

Thanks for taking your initial thoughts on this topic to the next level (I’m sorry I missed the session). Your overall point is well taken, although I can’t decide if it’s the multi-channel retailers or the web pure plays that are better placed to attain this holistic perspective.

One factor I would throw into the mix is mobile, where we are seeing some interesting strategies emerge. A retailer with brick-and-mortar stores could decide, based on the web site visitor’s location, that the best use of that visit is to drive traffic to a nearby physical store rather than try to close a sale through the mobile device.

Making the right “call” obviously requires a lot of testing and analysis but also an appreciation of the ideas you’ve so helpfully outlined here.

By: Andy (Ansar) Syed

Andy (Ansar) Syed — Wed, 10 Mar 2010 05:08:40 +0000

Kevin, again a nice post from you. I agree with you 100% that sole purpose website can’t be sales. In reality, most of the people visit websites to understand the products company offers, their online price compared to ohers, research etc.. Understanding this different angle of customers is crucial to enhance the customer experience for purposes beyond sales to build long term relationship. I think Website is the only channel that provides perfect way to understand what customer is doing through web analytics compared to brick and mortar. The output of the web analytics should be used for functions beyond increasing sales…

By: David Fishman

David Fishman — Tue, 09 Mar 2010 21:04:15 +0000

Point well taken ….. look at what Macys just launched!

http://social.macys.com/fashiondirector/?cm_re=63.0.06-_-HOMEPAGE_INCLUDE_1-_-CATEGORY%20–%205125%20–%20:fashiondirector#/home