Comments on: Social, mobile and other bright, shiny objects

By: 2 concepts for better usability | Retail: Shaken Not Stirred

2 concepts for better usability | Retail: Shaken Not Stirred — Thu, 08 Apr 2010 15:33:30 +0000

[...] I mentioned in my last post, I believe (and data I’ve seen at ForeSee Results supports this belief) poor usability is the [...]

By: Kevin Ertell

Kevin Ertell — Fri, 02 Apr 2010 16:20:09 +0000

Thanks for your comments, everybody. I really appreciate it, and I’m glad to hear I’m not alone. So far, in the comments here and in all the emails I’ve received, we have unanimous agreement. There’s got to be some dissenters out there, though. I would really love to hear from you, too.

Maris, I’m really glad to hear there’s going to be some exposure to the international issues in the next issue of Internet Retailer and at the IRCE conference.

Thanks again to all.

By: Maris Daugherty

Maris Daugherty — Wed, 31 Mar 2010 21:28:26 +0000

Kevin, your rants are always so productive! First, thank you for the kind words. All of your points are valid but you’ve touched on two of our passions – Organization Design and International Expansion. As the web continues to perform better than traditional retail and customers vote for convenience and ease, cross channel strategies are being more frequently embraced. In this case, organization design is one of the toughest issues facing any retailer looking to shift their organization from a multi-channel to a cross channel focus. Helping to define the role of the web in a cross channel strategy and then an associated organizational structure with supportive processes and metrics are primary to any successful strategy.

As the pace of growth slows and domestic market share is being fought for online, retailers are considering International expansion as a viable option. Our conversations have been wide and varied on the subject with many retailers in the consideration and early planning stages for International expansion. It’s still early in the conversation; Domestic priorities and concern over the operating complexities for International are abundant. Our whitepaper sets out to discuss options in how to approach International expansion. We wrote it hoping that it helps to demystify some of the complexity. For more info – the April issue of Internet Retailer will have an article on International ecommerce and Jim will be speaking on International Expansion at the IRCE Conference in June.

By: Craig M

Craig M — Wed, 31 Mar 2010 17:14:59 +0000

I could not agree more!

By: Becky

Becky — Wed, 31 Mar 2010 04:15:47 +0000

Great post, Kevin! I often talk to clients about the fact that social media and mobile are important, but that they are only a piece of the puzzle! There are so many other things (as you have correctly listed here) that we can be working on and improving! Right On!